Effective modes of visual storytelling can be an effective strategy to help you bolster the success of your brand online. Companies ignoring the vitality of visual storytelling in their digital marketing strategies are undeniably losing out on various efficient marketing tactics. Today, studies have revealed how visual storytelling has a bright future ahead and consequently has an immense impact on growing your business.
From prospective escape room businesses to homegrown merchandise brands, the use of visual storytelling can be highly impactful and can generate immense audience engagement. However, visual storytelling can often be a tricky concept for brands to master. But the basic idea behind it can be as simple as connecting with your audience using visual media, Business on Instagram .
Instagram is popularly known as a visual storytelling platform and can be a powerful channel to engage with your audience. Building up a strong brand presence of your brand on Instagram can help your audience understand your passion for it.
In this article, we will provide a comprehensive guideline about how you can use visual storytelling strategies on Instagram to make your business grow and prosper.
Choose your brand colors!
Instagram can offer you enough room for fun and excitement while you grow and establish your brand identity through visual storytelling here. You can choose from an infinite number of color combinations and pick the right choice to represent your brand on Instagram. Remember, each color combination and each shade or tone of color has its specific connotation!
For instance, pastel shades are usually associated with ideas of serenity and offer a calming or soothing sense. While on the other hand, dark shades like navy blue or dark brown are often associated with ideas of regality, royalty, stability, and authoritativeness. So, based on your unique brand image and ideology, you can choose color combinations that best suit and represent your brand name.
Once you have made your choice, you need to remain constant in maintaining the same color palette throughout all your posts on Instagram. Irrespective of whether you are making a reel, posting a story, or even sharing something on your feed, you need to keep up with the same color tones. In this way, you can create a sense of continuity and aesthetic pleasure as you tell your brand story to your audience when they view your feed!
Using the power of integrins.
The grided structure of Instagram feed can offer users an immersive space to tell their unique brand story! Several reputed companies and retail chains worldwide have realized the vitality of using Instagrids to level up their visual storytelling strategies on Instagram! Now, there are various techniques brands can apply to tell their story through simple and attractive visuals on Instagram, Business on Instagram.
One of the most exciting and commonly adopted ways is to fragmentize one big image into many smaller images. Then you can post each image as a separate post on your Instagram feed. With this technique of Instagrids, you can curate a sense of immense appeal and hook your audience with your visual content!
Further, the use of Instagrids can facilitate prospective brands on Instagram to convey their brand personality before viewers in a fun and exciting way. It works much like a collage and acts like a fresh breath of air, in the age of cluttered and often clumsy Instagram feeds.
Share your BTS (Behind the Scenes) images and videos of your brand!
Many businesses online have started adopting the technique of sharing BTS visuals to open up about their brand with their audience and create an intimate connection. Sharing how your products and services get designed and made to be ready to hit the markets can be an exciting and immersive story to tell your audience.
You can do that by making short Instagram reels or even posting snapshots of scenes and sharing them on your feed! In this way, you can offer a sense of transparency to your business while narrating your brand story, making your audience realize your brand is authentic, Business on Instagram.
Use the power of user-generated content!
User-generated content holds immense power when it comes to visual storytelling on Instagram. Referrals act as a strong bind holding together customers with prospective brands. Truth be told, your potential customers are more likely to trust their peers over your content. So, why don’t you use the power of your happy and satisfied customers to generate content for your feed?
Sharing positive feedback, reviews, images, and videos of your happy customers can help you attract more viewers to your brand! Studies show how 70% of customers trust recommendations from fellow users online. You can repost visuals of positive endorsements already posted by your customers or may even ask your customers for new content that you can post on your feed. Hence, leveraging the power of customer testimonials can take your brand a long way in attracting new leads and growing your reach in the market!
Instagram is a space where the notion of visual storytelling can roam free! It posits no amount of limitation and allows users to get as creative as they can, in designing attractive visual content for their feed just like escape rooms. So, why don’t you try out these few effective tactics of visual storytelling and see the difference for yourself?